by Daniele Adler | May 2, 2016 | Colors, Email marketing, Newsletter, Optimization
I know, you’re no designer. Your goal is to create great content and the colors are a subjective matter anyway. Still, you should not overlook the power of colors when you create marketing emails. Content goes hand in hand with design. This might seem unfair,...
by Daniele Adler | Oct 19, 2015 | Email marketing, Newsletter, Optimization, signups
Email is a great marketing technique. As long as you have an audience to talk to… As a marketer, you should always be looking for new subscribers. In fact, growing your mailing list should be a top priority. As tempting as it may be, please don’t buy any...
by Daniele Adler | Sep 7, 2015 | Email marketing, Newsletter, Optimization, Subject line
How many emails do you receive every day? Probably tons, and you have no time to read them all. You’re not alone! 33 percent of your subscribers open marketing emails based on their subject lines alone. To boost your open rate, you’d better start polishing yours...
by Daniele Adler | Aug 31, 2015 | Email marketing, Newsletter, Open rate, Optimization
You find your open rate too low and are desperate to improve it? Here are five actionable steps you should take right away! 1. Send your marketing emails at the right pace It is important to find the right balance. Of course, you want your subscribers to remember that...
by Daniele Adler | Aug 20, 2015 | Email marketing, Open rate, Optimization
You’ve just got your email marketing campaign out and you’re now eager to find out whether you performed well… “But what data should I look at?” Your open rate, of course. The open rate is the percentage of subscribers who received your email in their mailbox and...
