One question we’re often asked is: why are you still talking about email marketing? With the rise of social media it has become an endangered species, hasn’t it? This is an excellent question, indeed.

Of course, social media have to be part of your online marketing strategy. With 1.5 billion people registered on Facebook and 284 million active users on Twitter, you have to be active on those platforms if you want to reach your customers.

And yet, email marketing has never been so critical. Here’s why.