I know, you’re no designer. Your goal is to create great content and the colors are a subjective matter anyway. Still, you should not overlook the power of colors when you create marketing emails. Learn how to create converting templates, just by leveraging the power of colors.read more
Email is a great marketing technique. As long as you have an audience to talk to…
As a marketer, you should always be looking for new subscribers. In fact, growing your mailing list should be a top priority.
As tempting as it may be, please don’t buy any existing lists. Too often, they are full of wrong addresses and don’t contain the right contacts anyway, the people who will be interested in your content, products and services. In the end, you may just get blacklisted by email service providers.
Here’s what you should do.read more
If you’re like most people, you spend a third of your day at work managing your emails. To be productive, you have no choice but to focus on the most valuable ones. Surely, before you open any message, you wonder whether you will waste your time. Don’t you?
Most often, your answer to this question depends on the email’s subject line. That’s why, as a marketer, you should spend some time polishing yours. Here’s how to do it.read more
How many emails do you receive every day? Probably tons, and you have no time to read them all.
You’re not alone! 33 percent of your subscribers open marketing emails based on their subject lines alone. To boost your open rate, you’d better start polishing yours right away! But first, let’s see how NOT to write your subject lines. Never. Ever.read more
You find your open rate too low and are desperate to improve it? Here are five actionable steps you should take right away!read more
You’ve just got your email marketing campaign out and you’re now eager to find out whether you performed well…
“But what data should I look at?”
Your open rate, of course.
The open rate is the percentage of subscribers who received your email in their mailbox and actually opened it. It shows how your campaign performed and how thrilled your audience was with your email.read more