Check Your Open Rate First

You’ve just got your email marketing campaign out and you’re now eager to find out whether you performed well… “But what data should I look at?” Your open rate, of course. The open rate is the percentage of subscribers who received your email in their mailbox and...

4 Reasons Why Email Marketing Still Rocks

One question we’re often asked is: why are you still talking about email marketing? With the rise of social media it has become an endangered species, hasn’t it? This is an excellent question, indeed. Of course, social media have to be part of your online...